121 Peary Road, Mount Eden, Auckland

Most property marketing relies on passive exposure — listings sitting on portals, waiting for buyers. We went the other way: a proactive, multi-channel campaign that put 121 Peary Road in front of the right buyer profiles and stayed with them as the auction approached. One specific buyer was being targeted while on holiday in Hawaii. He'd seen the listing once before flying out. Through retargeting, the campaign followed him — Auckland property on his Instagram feed, on his Facebook timeline, on a beach in Maui. When he returned to New Zealand he came to the open home, then to the next one, and stayed in the process to the end. Over 129,000 impressions across the campaign. More than 50,600 video views past the fifteen-second mark — buyers watching, not just glancing. An offer came in before the scheduled auction date, driven by genuine competition built across the campaign window.

Pre-auction offer. 129,000+ impressions.

Want a strategy
like this for your listing?

Want a strategylike this for your listing?

Want a strategy
like this for your listing?